top of page
logo-28.png
Brand Strats Solution FINAL_Page_01.jpg

Xenophobia Report

The following project was done up for a student project based on Xenophobia.

In collaboration with another designer, Beverly Loh. Together we came up with

a strategic design solution in attempt to counter Xenophobic behaviour in Singapore.

The project was split into 2 parts, presentation as well as research paper.

B6F286B5-1214-4387-8CEB-69D271D1C475 2.J
126B478C-19F5-4548-81C9-7F2F2E397E69 2.J
tape-19.png
tape-19.png
tape-19.png
tape-19.png

The second part of the project included

a physical copy of the design report.

This report was rather interesting as it

was the first time my partner and I have experimented with transparent paper

and delivering our report in a box. 

arrows n stuff-22.png
338B8DBE-EDD9-4327-92AD-E59D5BAEF02A.JPG
4AEE4AA1-3291-4B3A-B314-BD3DFD669D4C.JPG
tape-19.png
tape-19.png
A6019C25-91DA-4269-A138-C839D088B324.JPG
tape-19.png
tape-19.png
brUH [Recovered]-25.png
435B1427-6E00-4E4A-90AD-263281060ED4.JPG
171179FB-2946-493D-AFEC-7960C55A9DB0.JPG
tape-19.png
tape-19.png
tape-19.png
tape-19.png

A close up look of the texture and paper materials used for the physical copy of the research paper.

arrows n stuff-22.png
brUH [Recovered]-26.png
7FA97A0A-BA13-4936-BA22-62EAB5D4A046 2.J
9F5857E8-BDB1-496B-9054-EA53ABD939DA 2.J
tape-19.png
tape-19.png
tape-19.png
tape-19.png
tape-19.png

Together with my partner, Beverly Loh,

our design solution was to kick start a campaign called celebrating People. Where our main focus was to allow people to join in the fun and see and experience the difference in cultures in order to start embracing and accepting people that come from different backgrounds.

Our campaign mainly runs on pop-up events as well as other organized activities where we will aim to celebrate the diversity of people through food, music, games, languages and many more. Reason being, we understand that Singaporeans love food and wanted to explore and fun and innovative way to bring people together without coercion.

cursor-08.png
bottom of page