Above is a storyboard that we did for this advertisement. The idea is based on a person who is so trapped in device addiction that he is literally trapped in his device. He goes about running through different aspect of his life (represented by rooms that represent apps). While he runs through aspects like his friends, work, experiences he realised he's separated from the real world by the glass (which is the phone screen). At the end, he found the way out through an off button. This whole storyboard encourages users to turn off their devices to tune into real life and experience what life has to offer.