Wholders
The following project is entitled Wholders. As part of my Year 2 Studio Project
in school, we had the privilege to select our briefs and mine was: Life less plastic.
Tasked to come up with a creative solution to encourage and change Singaporean's
behaviour of excessive one-time use plastic, I came up with Wholders. A brand that sells environmentally friendly holders, encouraging consumers to reuse and ditch
the concept of one-time use plastic.
Brand logo
A3 Poster Mock Ups to showcase
the product varieties.
Flatlay of the combined collaterals
of the entire project
![brUH [Recovered]-25.png](https://static.wixstatic.com/media/6d8143_64faadaa135d472bbdb9d35785e0db55~mv2.png/v1/fill/w_304,h_279,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/brUH%20%5BRecovered%5D-25.png)
Rationale for design
Wholders stand for wholesome holders.
The idea of a utopia (perfect world) came into mind,
I believe that consumers react better to positive
re-enforcements. Thus instead of showing the negative
aspects of one time plastic use, I designed the brand
to show people how our world could eventually become
a utopia with the use of sustainable replacements.
Which is why wholders was formed.
Product shots for the website
Presentation day display set up
Totebag
Glass jars & cup holders
Namecards & Envelope
Brand Manual & Letterhead
Video showreel
